News Update

Producers Realize Value in AngusSource® Marketing Support
Aug. 16, 2006

Producers are realizing the value of support and information provided through AngusSource® when marketing their cattle. Producers have taken advantage of the support as evidenced by a 433% increase in the number of producers who utilized AngusSource to market their cattle this July.

Information is the key to the AngusSource program, a U.S. Department of Agriculture (USDA) Process Verified Program (PVP) for Angus-sired calves that documents source, group age and a minimum of 50% Angus genetics. Administered through the American Angus Association,SM program information is provided in an AngusSource Document generated for each set of cattle that details the three process-verified points.

“Information is the key to value,” says Jim Shirley, Association vice president of industry relations and director of commercial programs. “This Document is the backbone of the program, but it doesn’t stop there. AngusSource goes one step further to assist producers with marketing their calves.”

Producers have the option to customize the Document for their feeder cattle or replacement females and provide additional management, vaccination and sale information to potential buyers. Once customized, this information is posted to the online listing site and e-mailed to more than 400 order buyers and feedyards.

“We are excited to see producers taking full advantage of the services we offer through the AngusSource program,” Shirley says. “Our goal is to enhance the value of Angus-sired calves by providing source, group age and genetic information and to help our commercial producers receive that value. The online listing site is one way we can accomplish this.”

Feedlot operators and other potential buyers can sign up to receive the weekly e-mail or may view the cattle listings at www.angussource.com.

— release provided by the American Angus Association