Angus producers cleared to use CAB logo

Angus producers cleared to use CAB logo
Aug. 3, 2006

Angus producers have been asking for clearance to use the Certified Angus Beef® (CAB®) brand logo for as long as it has existed. The lights are green now for an approved layout use, and CABpartners.com features downloadable versions for fall sale book and advertisement use.

Until now, producers had no approved form in which they could note their alliance and support of the brand. With regret, most producer requests for logo use had to be turned down because of implications that all of their cattle, or even certain individual cattle were “certified.” Of course, the mark only applies to beef product accepted by those government inspectors in the plant coolers.

Still, as CAB grew and was able to devote more resources to the production side in supply development, new ideas came out. For several years, producers have been able to use the brand logo when they become “licensee for a day” to serve CAB brand products at an event.

Today, you have the opportunity to join in the vision and rope yourself more profit potential by targeting the CAB brand and letting everyone know of your aim. Common sense and your own integrity will be the main guidelines — you won’t win new customers by proclaiming your support with a logo while ignoring the selection and management to back it up.

The official CAB guidelines for the new mark

The Targeting the Brand logo layout can be used by Angus producers and industry or business associates to show support for the CAB program and brand. It can be used at events and sales as well as in sale books and routine communication.
In this approved form, the mark can be used in advertisements, company letterhead and farm or ranch signs. Soon you will be able to order a bumper sticker version.
No prior approval is needed for use of the mark. The logo and text must appear together in the format provided. The CAB brand logo cannot be used alone and the text design cannot be separated and used independently or with some other mark.
No formal affiliation with the CAB brand is implied by use of the mark. CAB has the right to refuse use of any of its marks to any entity at any time, regardless of whether the above criteria have been met.

Downloadable versions are available at www.cabpartners.com/producers/logo.php. If you have any questions about the logo, contact the supply development marketing manager at (330) 345-2333, Ext. 252 or lzimmerman@certifiedangusbeef.com.

— This article provided by CAB.

Targeting the Brand logo: