Marketing tools available

SAINT JOSEPH, MO (Jan. 28, 2005) — As you prepare for the bull sale season, the American Angus Association offers several tools to assist with marketing needs. These tools can be downloaded directly from the Association Web site, at www.angus.org.

Radio can be a powerful marketing tool. With that in mind, the Association has developed two "Power of One" radio ads, available at www.angus.org/pubs/mkt_tools.html. The advertisements can be customized for your operation and promotional needs.

Association programs and selection tools are fully explained in "Sale Book Inserts," at www.angus.org/pubs/sale_book_inserts.html. Information about the AngusSource marketing program, $Value indexes and Association selection tools are just a mouse click away. Contact the Industry Relations Department at (816) 383-5100 for customized inserts.

Posters and informative Angus literature are also available for use at your sale. Contact the Communications Department at (816) 383-5100 for your Angus Sale Day Packet.

— by Sara Moyer, director of industry and
member communications, American Angus Association

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