2004 BRS Black Books Now Available

As an Angus producer, you have undoubtedly heard many discussions about source verification and the need for improved data collection on commercial cow-calf operations nationwide. With more and more buyers from all sectors of the industry requesting information such as breed make-up, date of birth, sire registration numbers, and health/management procedures; your customers are searching for ways to keep and process this information into usable data to market and manage their cattle.

Meanwhile, customer service has become an integral part of many successful seedstock operations. Because time becomes the limiting factor in nearly everything we do, service that can be provided with the least cost and effort involved has become a great way to make contact with your customers.

The American Angus Association’s Beef Record Service is offering an opportunity for you to tackle BOTH of these challenges, with the "BRS Black Book." Designed to align with the Beef Record Service program as well as other basic cow-calf management systems, this twelve-month pocket date book will serve as a handy tool for your bull-buying customers. Plus, your logo and contact information will be foil-stamped on the back cover to be seen by your customers 365 days a year!

Similar to last year, the 2004 books will have a two-page advertisement for Vita Ferm feed additives by BioZyme inside the front cover. We are very grateful to BioZyme for their support, as this decreases your cost significantly.

Click here for a 2004 Black Book order form (this document is in pdf format). Following are the requirements for purchase:
• LEGIBLY print, type, or email your order form (minimum custom order = 100 books)
• Submit art for your logo (clear business card/letterhead will work, or e-mail in graphic format)
• Price: $2.00 each (deposit of $1/book required when order is placed)
• Mail to:
American Angus Association
Attn: Commercial Programs
3201 Frederick Ave.
St. Joseph, MO 64506
• Subject to 10% overrun/shortage. Final invoice will reflect actual number of books shipped.

NEW FOR 2004…If you cannot meet the 100 book minimum, you may order smaller quantities (20-99 books) with the American Angus Association logo stamped on the back cover, instead of your farm/ranch logo. Payment, deadlines and shipping of these orders will be the same as listed above for customized books.

Deadline for ordering your customized 2004 Black Books is July 15, so do not delay your response! Books will be delivered to your address by November 15, 2003, perfect timing for distribution to your customers during the fall marketing and holiday season.

Thank you for your continued support of the American Angus Association and its programs and services. If you have questions, please contact Matt Perrier at (816) 383-5118 or mperrier@angus.org.