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Angus Updates

API launches redesigned sites

Angus Productions Inc. (API), publishers of the Angus Journal and the Angus Beef Bulletin, recently redesigned its flag ship sites – www.angusjournal.com, www.angusbeefbulletin.com and www.angusproductions.com. With the redesign browsers can easily find any online service or feature offered by API using the "Quick Find" menu on the left-hand side of every Web page.

Online services include online breeder sale books, Angus Almanac and Sale Ring. Also available are the VIP Web sites and the API searchable page of links. You can also easily access AngusPhotos.com, Angus e-Classifieds and API’s real-time coverage sites, including the Beef Improvement Federation Annual Meeting and the Cattle Industry Convention coverage.
Log-on today to see what API has to offer online.


Utilize Beef Record Service (BRS) as a customer service tool

Are you looking for a way to provide added service to your commercial customers? Are they passing up opportunities to accurately quantify the genetic differences within their herd, in order to maximize profitability? By helping them enroll their cattle in the Beef Record Service (BRS), you can help show them the dollars that they receive for purchasing good genetics, plus give them more opportunities to market these cattle for higher values at marketing time.

The Beef Record Service provides a system for commercial producers to keep performance records on their animals, regardless of breed composition. These records can be used as valuable decision-making tools to enhance ranchers’ profitability. Producers can submit information on their cow herd, including sire information, breeding records, calving and weaning data, and any additional feedlot performance or carcass data collected on their calves. For $2/calf this raw data is then converted into more comparative numbers according to Standardized Performance Analysis (SPA) guidelines. This information can help producers make selection decisions on their cow herd, while it supplies information to help market the calf progeny as high-valued steers and replacement heifers.

It has been said that premiums will soon be paid on the documented information about groups of cattle, not just how they "appear." As we move toward this day of information-based premiums, will you and your customers be ready? The Beef Record Service can help ensure that you are.

If producers are interested in submitting and/or viewing their BRS data via computer, they can access the BRS Online site at www.beefrecords.com. To give BRS Online a try, visit our online demonstration at www.angus.org/brsdemo/. Or simply contact Matt Perrier at 816-383-5118 for more information.


Mullins joins the Angus team

David Mullins, Startannery, Va., has been named the American Angus Association regional manager in the Northeast. His responsibilities will include serving members and breeders and representing the Association and Angus Journal at sales, shows, field days and other industry events in the following states: Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia and West Virginia.

Mullins is a graduate of Virginia Polytechnic Institute and also has completed training at the Missouri Auction School. Before joining the Angus team, Mullins worked as the Eastern field representative for the American Gelbvieh Association. Mullins was raised on his family's cow-calf operation and also raises and sells club lambs.


Make Plans to Attend National Conference

Plans are underway for the 2003 National Angus Conference and Tour, scheduled September 24-27 in Mandan, N.D. The American Angus Association has a program full of top-notch beef industry speakers lined up for the one-day conference. The North Dakota Angus Association (NDAA) is putting the finishing touches on the more than two-day tour, which will feature Angus herds from across the state. Boehringer Ingelheim Vetmedica, Inc. is sponsoring the event.

The theme for this year’s event is "Take Initiative," and the conference speakers will challenge both seedstock and commercial producers to "take initiative" when selecting genetics, managing resources, and exploring marketing options.

Speakers on the program include Daryl Strohbehn, Iowa State University; Barry Dunn, South Dakota State University; Ron Lemanager, Purdue University; Kevin Yon, Ridge Spring, S.C.; Gene Harris, Killdeer, N.D.; and Vance Uden, Franklin, Neb. Presentations will also be given on herd health and beef quality assurance.

Following the conference, members of the NDAA will showcase some the best Angus genetics their state has to offer. Attendees will have the opportunity to see some of the best herds in the state as well as see diverse environments and scenic areas. Members who will host tour stops include Tokach Angus Ranch, Ellingson Angus Ranch, Schaff’s Angus Valley, Frey Angus Ranch, McCumber Angus Ranch, Vollmer Angus Ranch, Brooks Chalky Butte Ranch and Farview Angus Ranch. Other breeders will also be featured at centralized stops.

Registration materials for the event will be available soon. You can request them by contacting Linda Campbell at (816) 383-5100 or lcampbell@angus.org. 2003 registration materials and conference information will be online at www.angusjournal.com/nationalconference by May 1.

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