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API & Boehringer Ingelheim Vetmedica Inc.
Activate Two New Cattle Producer Web Sites

Angus Productions Inc. (API) will provide online coverage of the 2002 Beef Improvement Federation (BIF) Annual Meeting July 10-13 in Omaha, Neb. This year’s conference will focus on beef cattle efficiency.

Producers can go to www.BIFconference.com for information, articles, news releases and links related to the conference as it happens. Visit the site now for a detailed schedule, registration information and biographies of speakers and tour hosts, as well as coverage of last year’s BIF award winners Boehringer Ingelheim Vetmedica, Inc., is providing sponsorship of the Web site.

In addition to providing coverage of the BIF conference, API and Boehringer Ingelheim Vetmedica, Inc., are also partnering to develop a site dedicated to beef cow efficiency. The API editorial and Web marketing teams will compile information and articles to post to the site, www.beefcowefficiency.com. The site will also include links that can potentially increase efficiency and profitability for the producer.

"We are very excited to partner with Boehringer Ingelheim to provide this valuable information to cattle producers," says Angie Denton, API director of Web marketing. "This first-time online BIF coverage, along with the beef efficiency site, will provide producers from across the country information they need to enhance efficiency and profitability."

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